Humans need to constantly solve problems to exist and thrive in a complex world, and this type of thinking is artistry. Artists in the sense that we are all creative thinkers - this is out of necessity. Identification in one of these groups (artists and non artists) happens too early and under false pretense. This concept exemplifies the essential flaw that persists in art education from age 2 and up. More seriously damning is that they perpetuate a belief that our world is made up of “artists” (who are the “teachers” at these places) and “non artists” (who are the attendees) and that “non artists” can create art by following an “artist” step by step. These businesses reinforce to us (and our children) that artists are people who make pretty pictures and that art is about making something to put on a wall. The paintings they make are less cheesy, the wines are better quality, the studios are most industrial, more “artsy”, but don’t be fooled: they are the same horrid business. Instead, they have grown and even evolved. I expected these businesses to die a well deserved painful death. People go, drink, copy a painting from the “teacher”, then posts pictures on social media of them with their friends posing with their identical ugly paintings. To me, conceptually, they were what I would describe as quite simply: disgusting. These businesses had names combining wine with a famous artist and boasted incredible numbers from a profitability standpoint. A couple of years ago, while flipping through the pages, I started to notice these franchises in the back that were “art” related or claimed to be art related. I begin with this because I would never have read Entrepreneur magazine if it were not delivered to my doorstep once a month for the past 4 years even after my late father-in-law, whose subscription it was, passed away. Some magazine subscriptions seem to be ordered in perpetuity.
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